How to Convince Customers to Shop Online

by Teodor, Solution Sales Specialist at Flat Rock

Nowadays e-commerce is a well-known opportunity for starting a new business. This trend has been increasing phenomenally in the last few years and a lot of business owners expand their businesses by using online shops. It should be considered though, that this is still a new way of doing business and it is normal that some customers still fear using e-commerce platforms for shopping.

Why the fear?

Let’s together go through some of the most common arguments why we are scared by online shopping.

Let’s start with the online shopping possibilities. The virtual purchase is a new standard for the business environment. For some reason purchasing on the internet may not be very attractive, because we don’t have the moment of physical “look and feel”. A particular customer wants to see and touch the desired product. In order for that to work, we need to simply believe in the online shop, in the brand, or even in the e-commerce platform.

Another frustrating moment is the ordering process. The client is worried, because he has to wait for the purchased product to be delivered on time and to the right place.

Last, but not least is the moment with the security of the chosen online platform. All people are worried about their account information. Most of them think that the data may be hacked or stolen. This issue has a psychological and vital influence in the client’s decision.

Your customers can easily overcome all those fears if you start applying the following advice, when you build your own e-commerce platform.
  1. You need to use a well-known and secure payment gateway. For example, if you integrate a PayPal payment method, most of the clients will rely on the system as they are familiar with it and will not think of that as a worrying issue.
  2. It is important to use a clear brand. Also try to keep your platform secured and use all required certificates. Usually this is an SSL Certificate, which has to be updated on time.
  3. If you want to sell something and you want to use the client’s account information for order authorization, then you have to use a specific and easy to understand Privacy Policy. Everything has to be clear and all rights need to be understood by the clients. Otherwise you risk losing your potential customers.

In addition, this has to be a good looking online purchasing platform. You need to create trust in the client. He cannot see and touch the specific product, but you need to make his choice easy. In fact you need to upload appropriate images and add complete product descriptions. If you add an additional video, this will be an extra benefit for you as a retailer.

When the client pays for the product from your e-commerce website, you will have to make sure that he will receive a complete order confirmation. This stage gives extra security to the client and he can expect his product without worries.

Moreover, return policy and contact information must be included in your shopping website. This is standard and you cannot avoid it.

Take into consideration the mentioned advice when building your online shop. All these steps will lead to a significant result and in addition, will bring you more and more clients. Every retailer knows that if a particular client is happy with an order from your online store, he will rely on your service in the future, he will trust in your brand and this will increase your market and profit subsequently.

If you need help with creating or refreshing your online shop, do not hesitate to contact our specialists for more information and free quote.


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