Shopify vs. Magento: Comparison 2023

An illustration of e-commerce store. The banner reads: "Shopify vs. Magento: Comparison 2023."

Choosing the right e-commerce platform is critical if you want to start or grow your online business. There are numerous options, but two of the most popular and powerful are Shopify and Magento.

Shopify is a hosted e-commerce solution that allows you to easily create and manage your online store. It powers 10% of the top 10,000 e-commerce websites and has over 1.7 million merchants worldwide. Shopify provides a simple and intuitive interface, a variety of themes and apps, and a variety of plans to accommodate a variety of budgets and needs.

Magento is an open-source e-commerce platform that provides full control over your online store. It serves over 250,000 merchants around the world and powers 12% of the top 10,000 e-commerce websites. Magento offers a high level of customization, flexibility, and scalability, in addition to a comprehensive set of features and functionality.

But which is the better option for your online business? In this blog, we'll compare Shopify and Magento on a variety of factors, including pricing, ease of use, design, features, apps, payment options, support, and security.


Pricing models differ between Shopify and Magento. Shopify charges a monthly fee that is determined by the plan you select. Basic Shopify ($32/month), Shopify ($92/month), Advanced Shopify ($399/month), and Shopify Plus (custom pricing, starting at $2,000) are the four main plans. Hosting, an SSL certificate, unlimited products, 24/7 support, and access to the Shopify app store are all included in each plan. The more expensive plans, on the other hand, include more features such as lower transaction fees, more staff accounts, advanced reports and analytics, and priority support. Shopify also provides a 14-day free trial and a $9/month Shopify Lite plan for selling on social media or existing websites.

Magento is a free and open-source platform that you can install on your own server. This, however, means that you will have to pay for hosting, a domain name, an SSL certificate, security patches, backups, and maintenance. The cost of these can range from $10 to $1000 per month or more, depending on the size and complexity of your store. The free version of Magento is best suited if you know how to code or have developers who can support your Magento journey.

Magento also has a paid version called Adobe Commerce (previously Magento Commerce), which is a cloud-based solution with hosting, support, and extra features, one of the most prominent being Adobe Sensei, Adobe's AI. This version, however, is very expensive and would work best for large enterprises that can afford to pay at least $1,988 per month.

Pricing: Pros and Cons

Shopify's pricing structure is straightforward and predictable, and it includes hosting and support. It does, however, charge transaction fees (unless you use Shopify Payments) and offers few customization options. Magento has no setup or transaction fees and provides limitless customization options. It does, however, necessitate technical skills, high maintenance costs, and self-hosting.

Ease of Use

The ease of use of Shopify and Magento varies. Shopify is intended to be user-friendly and simple to use. It has an easy-to-use dashboard that allows you to manage your store, products, orders, customers, and settings. You can also create and customize your store without coding by using the drag-and-drop website builder. Shopify offers step-by-step instructions, tutorials, and resources to assist you in getting started and growing your business.

Magento is more complicated and difficult to use. It has a steep learning curve and necessitates technical knowledge and skills in order to install, configure, and customize your store. You must also handle hosting, security, and updates yourself or hire a developer to do so. Magento's system dashboard is more advanced and adaptable, allowing you to manage multiple stores, languages, and currencies. However, it can be quite overwhelming for beginners.

Ease of Use: Pros and Cons

Shopify is simple to use and set up for anyone, regardless of technical knowledge or experience. However, it has less control and flexibility over the appearance and functionality of your store.

Magento is a powerful and adaptable platform for building unique and complex stores. However, it has a steep learning curve and necessitates technical knowledge or developer assistance.

Design and Customization

Design and customization options differ between Shopify and Magento. In its theme store, Shopify offers over 100 themes, eight of which are free. The themes are mobile-friendly, professional-looking, and easily customizable. Using the website builder or the theme editor, you can change the colors, fonts, images, and layout of your store. If you have coding skills, you can also edit the code of your theme, or you can hire a Shopify expert to do it for you. However, coding is not necessary for Shopify themes to work.

Magento has many free and paid themes available on its marketplace or through other third-party sources. The themes are also responsive, professional in appearance, and easily customizable. Magento's ready-to-use themes don't need any input from a developer. Depending on what you look for in the theme, you can expect to pay anything from $0 to $200. To install and customize your theme, you must have coding skills or hire a developer. The price for customized themes is, of course, higher and depends highly upon the rate of the developer you hire. For the more expensive and tailored version of Magento Open Source, Adobe Commerce, the price of themes ranges from $17 to $399 for store themes. If you want complete control over your store's design, you can also build your own theme from scratch. However, that will cost you around $5,000.

Design and Customization: Pros and Cons

Shopify offers a number of themes that can be easily customized without the use of coding. However, the themes can be costly (up to $180) and similar in appearance. The positive thing about Shopify's themes is that no coding is required.

Magento Open Source has a larger theme selection that is highly customizable through coding. However, without technical knowledge or developer assistance, the themes can be difficult to install and modify. They also tend to be costlier than Shopify's selection of themes.

Features and Functionality

Shopify has a core set of features that cover the basic needs of most online stores, such as managing products, inventory, orders, shipping, tax, discounts, SEO, and analytics. All Shopify plans, beginning at $29 per month, include these features. Furthermore, Shopify includes features for multichannel selling on platforms such as Amazon, Facebook, Pinterest, and Instagram. If you want to add more advanced or specific features to your store, there are Shopify apps or third-party sources you can integrate onto the platform. Over 1,200 apps, ranging from free to paid, are available to improve your store's functionality in areas such as marketing, sales, customer service, design, dropshipping, and more.

The Magento Open Source free version has fewer features and functionality when compared to Shopify. The majority of the features that cater well to the growing needs of an expanding business (product, inventory, order, shipping, tax, discount, SEO, analytics management, etc.) are only available in Adobe Commerce's paid version. The price varies and depends on the particular store volume and required services, but you can expect its starting price to be $2000.

As opposed to Shopify, multichannel selling is not a feature in the free version of Magento, and the same goes for the support of multilingual sites. Magento relies heavily on extensions from its marketplace or other third-party sources to add more functionality to your store. There are over 5,000 extensions available, ranging from free to paid (and sometimes very expensive), that can enhance your store's functionality in various areas, such as site optimization, customer support, marketing, shipping and fulfillment, and more. However, you can only unlock most of these benefits through technical skills in coding.

Features and Functionality: Pros and Cons

Shopify has a core set of features that are simple to use and adequate for the majority of online stores. It also has more features and is less expensive than Magento's offerings. It does, however, heavily rely on apps for additional functionality, which can raise the cost and complexity of your store.

For large or growing online stores, Magento has a rich set of features that are powerful and flexible. However, the majority of these features are only available in Adobe Commerce's paid version, which is quite expensive. In comparison to Shopify, the free version of Magento Open Source has fewer features and functionality. Configuring and optimizing your store's functionality through Magento also necessitates technical knowledge or the assistance of a developer.

Payment Options

Shopify offers its own payment gateway called Shopify Payments, which allows you to accept credit cards and other payment methods directly on your store without any third-party fees. Shopify Payments supports over 100 currencies and is available in 17 countries. However, if you want to use another payment gateway or method (such as PayPal or Stripe), you need to pay an additional transaction fee to Shopify (ranging from 0.5% to 2% depending on your plan).

Magento does not offer its own payment gateway but supports over 200 payment gateways and methods that you can integrate with your store. Some of the popular ones include PayPal, Stripe, Braintree,, and more. Using these payment methods does not incur any transaction fees from Magento, but you might have to pay fees to the payment providers themselves.

Payment Options: Pros and Cons

Shopify has its own payment gateway that is simple to use and does not charge third-party fees. It does, however, charge transaction fees when using payment methods other than the built-in Shopify alternative and is not available in all countries.

Magento accepts a variety of flexible payment methods with no transaction fees. However, technical skills or developer assistance are required to integrate and configure the payment options.

Support and Security

Shopify offers live chat, email, and social media support 24 hours a day, seven days a week. A comprehensive help center, a community forum, a blog, a podcast, and various guides and tutorials are also available. Shopify also handles your store's security and upkeep, such as hosting, SSL certificates, PCI compliance, backups, and updates.

Although Magento Open Source does not offer dedicated support for its open-source version, you can get assistance from its community forum, documentation, blog, and various guides and tutorials. You will be able to contact SiteGround's support team. And, because this is primarily a platform for web developers, they provide excellent support. You can also hire a developer or an agency to manage and support your store. Magento also requires you to take care of your store's security and maintenance yourself or hire a developer to do it for you. Hosting, an SSL certificate, PCI compliance, backups, and updates must all be paid for separately.

Support and Security: Pros and Cons

Shopify provides 24 hour support and is in charge of your store's security and upkeep. However, it has limited customization options and control over your store's performance.

Magento does not provide dedicated support, but it does grant access to SiteGround's support team, which is knowledgeable and helpful. You must either take care of your store's security and maintenance yourself or hire a developer to do so. It does, however, offer limitless customization options and control over your store's performance.


Powerful and well-known, Shopify's and Magento's e-commerce platforms can assist you in starting and growing your online business. They do, however, have different strengths and weaknesses that you should consider before deciding on one.

Shopify is ideal for small and medium-sized businesses looking for a simple, user-friendly, and cost-effective e-commerce solution. It has a straightforward and predictable pricing structure, an easy-to-use interface, a wide range of themes and apps, and 24-hour support. It also has more features and is less expensive than Magento Open Source. However, it has limited customization options, transaction fees for using other payment methods, and less control over the performance of your store.

Magento is ideal for large or growing businesses looking for a sophisticated, adaptable, and scalable e-commerce solution. It is free from upfront or transaction fees, has unlimited customization options, a robust set of features and functionality, and a variety of payment options. Many of its features, however, are only available in the paid version of Adobe Commerce, which is quite expensive. In comparison to Shopify, the free version of Magento Open Source has fewer features and functionality. Configuring and optimizing your store's functionality also necessitates technical knowledge or developer assistance.

Finally, the best platform for your online store is determined by your requirements, goals, and budget. Before making a final decision, weigh the pros and cons of each platform and test it out.

About us

Finding it hard to decide between the two? We understand, and we're here to help!

Flat Rock Technology’s dedicated team has expertise in building e-commerce platforms. We have a wealth of experience using both Magento and Shopify solutions. See our E-commerce and CMS solutions here. Contact us today to make your business experience seamless and secure!

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